How to Build an Email List for Podcast Marketing
Like with any business, podcasting needs a group of loyal audience/listeners to get off the ground. Email marketing is a productive way to stay connected with your listeners and provide them with all podcast-related content. It is a productive tool to keep listeners notified and engaged with your podcasts.
According to a recent report by Statista, more than 4.3 million people use email worldwide, and the number is expected to grow to 4.6 million in 2025.
Undoubtedly, email marketing offers indisputable benefits and helps you increase your ROI (return on investment). Brands using email marketing tactics can earn $44 from every dollar spent on marketing efforts. Email marketing can complement podcasting nicely while ensuring the maximum ROI.
You can use this marketing strategy to tease upcoming podcast episodes, send updates, engage your listeners and ask for feedback. Email marketing gives your listeners the chance to consume your content without responding to notifications.
To build the fastest-growing and most successful podcast brand, you must use email marketing tactics seriously. This article will cover all aspects to help you determine how to build an email list for podcast marketing.
Importance of a Podcast Email List
Before going over to building a podcast email list, let’s look at why podcasters need an email list.
Boost your Revenue
You can use email marketing to introduce the benefits of your podcast, membership podcast, or membership course to your listeners. It allows you to promote your sponsors and boost revenue.
Connect with Loyal Listeners
Email marketing gives you a productive channel to connect with your loyal listeners. More than 70% of US people prefer receiving email messages from brands over other forms of communication. Through email marketing, you can provide your audience with a way to connect with you and hear what you want to say.
Control your Message
Email is a great marketing channel that gives you full control of your message. You can deliver the right message to listeners at the right time through a podcast email list. The solid deliverability of emails ensures that your message is landing in the inboxes of your target audience.
Personalization
Through email marketing, you can create targeted content and customize your campaigns. It helps you create individualized content based on your audience segmentation.
Get Feedback from your Listeners
Receiving feedback from your listeners is a valuable way to keep your audience engaged and interacting. It assists you in adopting new strategies to improve the quality of your podcast episodes.
Characteristics of a Great Podcast Email List
You need a great podcast email list to start an email marketing campaign. You can't get the tailored outcomes if your email list is not properly targeted and segmented. It would be great if you prioritized the following tactics to create a great podcast email list;
Relevancy
When building a podcast email list, you must ensure relevancy to get an effective result. If you don’t target the interested audience, you may face a considerable reduction in your leads.
Quality
Nearly half of the emails become outdated after a short time just because of erroneous data. You must ensure data quality to maximize the effectiveness of your podcast email marketing campaign.
Mobile-Friendly Design
Using a mobile responsive email design can help you increase the effectiveness of your marketing campaign by 15%. The podcast email list you create needs to render properly across various screens and devices. You can use a responsive email template to deliver the message effortlessly.
Valuable Content
Your subscribers don't like to receive low-quality and useless newsletters in their mailboxes. The visual design of your podcast email content should meet the preferences and interests of your listeners. Valuable content can encourage subscribers to take immediate action and listen to your famous podcast episodes.
Segmentation
A proper email segmentation ensures you deliver the right message to the right audience. It is the key factor to boosting the open rates of your podcast email lists and getting more audience. You can segment your podcast emails based on your listeners' behavioral, geographical, and demographical data. Delivering the same content to all your subscribers can result in higher unsubscribe, deliverability issues, and spam complaint rates.
Build an Email List for Podcast Marketing
Define your Email Strategy
You can use a podcast email list for several reasons, such as selling your membership or products and notifying listeners about your latest podcast episodes. Define your email strategy and specific goals to build an interactive podcast email list.
Design an Opt-In Form
You need an opt-in form to capture the email addresses of your loyal listeners. You can position these forms throughout your podcast website to ask subscribers for their names and email addresses. It would be great to embed the opt-in forms to the footer, sidebars, at the end of podcast posts, and blog posts. You can use CTA buttons and pop-up overlays to grab the attention of your subscribers.
You can use a landing page to embed opt-in forms and collect the email addresses of your loyal listeners if you don't have a website for your podcast.
Select an Email Marketing Tool
It would be great if you had efficient and reliable email marketing tools to build a podcast email list and send messages to your target audience. You can find an array of email marketing tools in the industry, but you must go with the one that offers signup forms, email automation, analytics, and segmentation features.
You can use the following email marketing tools to build a podcast email list and notify your subscribers.
Drip: It is a powerful email marketing tool that offers great automation, segmentation, and personalization features.
Mailchimp: Mailchimp is the only email marketing platform that offers a free email marketing service plan. It offers segmentation, analytics, autoresponders, and an easy drag-and-drop email builder.
ConvertKit: It is a productive email marketing platform for building a podcast email list. It allows you to offer incentives and content upgrades with email signup forms.
Proven Tips for Podcast Email Marketing
Build Automation
More than 66% of marketers highlight that automation is an amazing attribute to getting tailored results from email marketing campaigns. You can design automatic welcome series to welcome your new subscribers. For example, you can structure your podcast email welcome series in the following ways;
Welcome; here are my most popular podcast episodes.
Thanks for subscribing; here’s what my podcast is about
Email automation can help you send a sequence of pre-arranged emails with ease.
Keep the Content Short
Your subscribers/listeners want to hear from you, but they will get frustrated if you include hundreds of words in each email copy. Keep the content of your email concise for better engagement.
Include a Call-to-Action Button
It is vital to add a call-to-action button in your podcast emails to appeal to your audience. Your listeners would love to communicate with their favorite influencers. So, adding a CTA button in your podcast email can help them take immediate action at any moment.
You can use different call to actions buttons, such as watching my latest podcast episodes and subscribing to my podcast episode. It is essential to be real, short, and clear regardless of the action you want your subscribers to take.
Get Personal
99% of email marketers believe that personalization can help you make effective email marketing strategies. Personalization helps you build a loyal and strong relationship with your listeners. You must get as many insights as possible about your target audience to deliver relevant, personalized content.
Use Engaging Subject Lines
You must consider using intriguing and eye-catchy subject lines to increase the opening rate of your podcast emails. A study reveals that more than 64% of consumers decide to open an email based on its subject line.
Podcaster does not want their emails to be archived or ignored. So, you should brainstorm the best keywords to encourage your listeners to open your emails.
Embed Listening and Social Links
You can embed the links of your top-rated podcast episodes to your podcast emails. You can also add the link to your podcast landing page or website to get more traffic.
Track your Performance
You should track the performance of your podcast emails and use this information to improve your future marketing campaigns. You can check the opening rate of your podcast emails to identify the effectiveness of your subject lines and headers.
Adobe Media-A Reliable Destination for Building an Email List for Podcast Marketing
Adobe Media is a one-stop destination for building an email list for your podcast marketing. Our objective at Adobe Media is to help podcasters in every possible way. We use a comprehensive and advanced approach to build an email list for your podcast marketing. By hiring the email marketing services of Adobe Media, you can take your podcast to a higher level.
