5 Reasons To Hire A Podcast Management Company

Perhaps you are starting your first podcast or maybe you have been in the podcast game since the beginning. Either way, it can be difficult to keep up with the ever-changing podcast world.

Podcast popularity is on the rise and so now is the best time to step up your podcast game. How can you do that? Hire a podcast management company.

What Is A Podcast Management Company?

Before we jump into explaining how a podcast management company can benefit your podcast, you should know what one is.

A podcast management company works with you to produce the best podcast possible.

That's a pretty big expectation to set. To meet it, these types of companies comprise various professionals who specialize in a range of areas. From editors to branding strategists.

So, what does a podcast management company do and why should you hire one? Well, they will…

1) Provide Editing Services

Not every podcast editor will work with a management company, but every good podcast management company will introduce you to an experienced podcast editor. One of the things that people get wrong about podcasts is that the work ends once you’ve recorded an episode.

Your audio file could be uploaded as an unedited recording, but it will not sound very professional or pleasant. That is why editing a podcast is just as important as recording it.

Now, we understand that not everyone is going to be a professional editor. Editing is a very hard skill to master and few people have a desire or the time to do so.

That is why our podcast management service can provide an editor that can take your raw audio recording and turn them into a clear and concise podcast episode.

Theme Songs

Every podcast needs intro music – a theme song if you will. Creating a theme song that reflects your brand is vital, especially so as it will be the first thing your listeners will experience when tuning into your podcast.

You don’t have to already have an intro song in mind when you hire our service.

Our editors will not only arrange an intro for your podcast but will then seamlessly fit it into your recording. This means mixing the music, adjusting it to match the feel and vibe of your podcast.

Mastering Audio

A large part of a podcast sounding good is due to how well its audio has been mixed and how clear the vocal audio is. That is why making your podcast audio sound perfect is the top priority for our podcast editors.

Try as you might, there will be times when you simply cannot get your microphones to produce the same level of sound while recording. But don’t worry. Our editors will adjust any audio level as needed and fix any inconsistencies that may have been picked up.

Any vocals will also be mastered and go through EQ adjustments to produce crisp, clear audio.

Make Conversation Flow

Podcasts are essentially a conversation, either between hosts or in a nomological sense. During recording, there is likely to be awkward pauses or points where the conversation steers away from the episode’s topics. It's a natural part of having a discussion and there is little that can be done to prevent it.

Our editors will not alter the direction or originality of the conversation but rather make it easier to listen to. This means removing any filer words such as ‘um’ or any other rambling that are hard to follow along with. Long pauses will also be edited out so that your 20-minute podcast doesn’t contain 10 minutes of silence. No one wants to listen to awkward pauses.

Our editors will also be able to identify when best to fit in a segment transition or sponsorship break without breaking up the discussion.

2) Lets You Focus On Your Brand

As beneficial as podcasts can be to your brand, they can take up a lot of your time when you are running it by yourself.

Podcasts management companies will have crucial project management experiences. By hiring people who know what they are doing, you will not only get the podcast you want but will also have more time to focus on other parts of your brand.

By using our services, you can let us take on the responsibility of managing your podcast while helping it grow.

We will organize and conduct quarterly calls that will focus on growth strategies. You will be involved in those calls but the tasks that are set within them can be handled by our team.

If you want a special guest to appear on your podcast, then our service can find the perfect guests that fit your podcast’s subject. We will also book them into your podcast and ensure that their appearance runs smoothly.

Managing your podcast’s website can also be a time-consuming task, so let us do it.

We are experts in using Wix, WordPress, and Squarespace and have the skills needed to maintain a website alongside your podcast. 

3) Get The Word Out There

The more people you reach when advertising your podcast, the larger audience you can attract. However, it can be difficult to make your podcast known if you don’t know how to take advantage of the tools available.

Our service can provide you with marketing and branding strategists who know how to breach social media and make use of the free advertisement the internet can provide. Part of achieving this is understanding the trends and habits of your podcast's target audience, which is the knowledge that our team possesses.

Using this knowledge, we can create audiograms to use on social media that will give potential listeners an insight into what your podcast is about. Think of it as a mini trailer.

4) Elevate Your Podcast Content

Unless the content of your podcast is interesting and fun to listen to, it will be hard for you to maintain listeners.

Our team understands this and knows that is important to dedicate content planning time to each episode of your podcast.

We will research and develop an understanding of the types of discussion happening around your topics of choice.

Trends, events, and relevant news that pop up will be incorporated into an outline for each episode of your podcast so that you will always have something new to talk about.

We will also incorporate feedback from your listeners into the outlines and keep working towards elevating your content.

5)Pulling Everything Together

The most successful podcasts are those that produce regular content at a consistent rate.

To do this, you need to understand the various media hosts and directories out there to find the best way to distribute your podcast and target your listeners.

We will work with you to find the right host for your podcast and produce an upload schedule that not only works with the host’s algorithm but also works for you.

If you are unsure where to store your audio files, we will also set up and arrange a google drive to provide easy access for both you and our dedicated team.

Writing Show Notes

Show notes are an episode summary that gets uploaded to your podcast website as soon as an episode launches. 

Getting show notes right is important as listeners will determine whether to spend their time on a podcast based on how interesting a show note is. 

We will take the pressure off you by creating engaging show notes for each of your episodes and uploading them onto your website in time with each episode. 

Creating Episode Graphics 

Each episode of your podcast needs to look interesting as well as sound interesting. 

Creating graphics for social media and your website that mirrors your visual identity is as much a full-time job as recording and editing the podcast. 

Our brand strategists and the team of creative designers will help you create graphics for each of your episodes and upload them to the right places. We will also keep your visual identity clear and concise with every graphic we create.