What To Include In Your Podcast Show Notes?
If you upload episodes without accompanying podcast show notes, you are passing up a chance to boost website traffic and connect with new people who are potentially interested in listening to your show.
Show notes that are written well give an incentive for listeners who already follow your podcast to check out your website. In addition, they help improve your podcast's general podcast SEO presence. In a nutshell, they serve the role of a primary information center for your episodes, giving pertinent contextual detail, timestamps, connections to helpful resources, and a variety of other information.
Developing them requires a little more time (typically 20 - 30 minutes). Once you know what information to include, putting one together is not that difficult. This article will provide all the information you require on the information that should be included in the podcast show notes. If you're wondering if I need to show notes, take a look at the benefits below.
Benefits Of Writing Effective Show Notes
Give Audiences More Context
Show notes are the ideal location for conveying to your audience additional information about the content of each episode. In general, the purpose of the notes is to educate the listener about what they can anticipate when they tune in to the program; however, we will get into the specifics of what should be included in your notes later. Whether it's a bit more depth into the subject or the speaker, delivering extra information is the key to pleasing those engaged audiences who want to dig a bit further.
Encourage The Individuals Who Are Listening To Visit Your Website
Because Google places a higher value on written content than any other type of content, podcasts alone aren't particularly easy to find. Because of this, you'll need to put in some additional work on your podcast SEO to get noticed, and including show notes in your podcast is a great way to drive traffic to your website.
You can straightforwardly accomplish this by advising listeners to check out the complete show notes that can be found on your website. It is sufficient to mention them at the beginning of each episode. In addition, if you accompany your podcast with some textual content, Google's algorithm will be able to recognize, read, and rank the content you provide.
Increase Viewing of Previously Aired Episodes by Cross-Promoting Them
New episodes might quickly push older ones to the back of the queue if released often. It would be unfortunate if an episode of which you were incredibly proud was never broadcast again. You may avoid this by encouraging listeners to check out older episodes of your podcast in the show notes.
If a newer episode has information relevant to an earlier one and you believe your listeners would be interested in it, it would be nice to provide that information in the show notes.
Improve Episode Sharing Capabilities
Show notes for podcasts are a great way to increase listener participation and can be easily forwarded to friends and colleagues. Those who have found your website are more likely to recommend it to others if they find the information valuable. Without show notes, it's far more challenging for a listener to follow along with a podcast. Since there is no universal podcast player, it is more convenient to simply provide a link that everyone may use.
Urge Viewers to Click "Subscribe"
While the primary purpose of show notes is to drive traffic to your website, they also serve as an excellent way to entice new listeners to subscribe to your podcast. It benefits both parties equally. If they are impressed, they may decide to sign up for updates right then and there.
What To Include In Your Podcast Show Notes?
Ensure that the Fundamentals Are Covered
Show notes should first and foremost include the most fundamental aspects of your program. This should contain the episode's title, number, air date, and the names of any special guests. This data facilitates a more satisfying user experience throughout all interactions with your podcast by directing users to specific episodes or episodes that include information they need.
Add a Quick Episode Synopsis
Your podcast's show notes revolve around these sections. As suggested by its name, the podcast summary gives the reader a high-level overview of the episode's events. The purpose of the podcast summary should be to pique the interest of listeners who have never heard your show before. Inject some of your personality, but remember that the goal is to provide enough information about the episode's subject matter so that readers will immediately click "Play."
Incorporate Essential Information, Major Ideas, and Quotable Phrases
The following section should feature your favorite passages or critical points. This part of your show notes will provide the most value to your core audience. After you've summarized the work, it's a good idea to highlight some of the essential concepts and memorable passages by including them in brackets after your synopsis. Consider these as the tweet- or Instagram-worthy details!
In this optional section, you can expand upon some of your remarks or provide additional information about your guest. Depending on your specialty or the episode's theme, you may want to provide links to supplementary materials.
Provide References and Mentioned Materials
You can help your listeners find the media you discussed on your podcast by including links to the works you mentioned in the show notes. Ensure to include links to everything you and your guest discuss in the episode, including those above. Show notes should include links to the guest's books, podcasts, websites, and other promotional materials. But we'll get into that in greater depth below.
Remember Those Keywords
We've gone through the fundamentals of what should be in your podcast show notes, and now we'll finish off with some insider suggestions for making your show notes genuinely exceptional.
The first piece of advice is to include some keywords associated with your niche in the show notes. They will increase your content's SEO worth and have your show showing up where it belongs.
But don't jam with keywords! Keep in mind that the primary function of show notes is legibility. Make sure to add relevant keywords in your show notes, and keep track of the most important ones.
Include Guest Bios
Include a brief yet entertaining biography of your episode's guest. This will help your podcast appear in search results for terms linked to your A-lister guest and provide context for the episode and build anticipation among listeners.
If you want to give back to your guests and express your thanks for their time on your program, be sure to provide a great bio and connections to all of their resources. As a result, your show will become more appealing as a guest appearance destination since you will have a reputation for going above and beyond to highlight your guests' talents and promote their work.
End with Your Call To Action
A call-to-action is an excellent choice for the closing phrase of your show notes. This may be a proposal for your visitors to register for your monthly email newsletter, an invitation to join your podcasts wherever they typically listen, or a reference to that fantastic new resource you are currently making available.
If you launched your podcast to attract traffic to your website, generate more leads, or build brand visibility, this is a particularly effective technique for you. Show notes may be used in another way to assist your podcast in achieving its goals, and one way to do this is to end your show notes with a call to action that is strategically positioned.
Show notes for podcasts are an effective tool for optimizing podcast search engine optimization, increasing accessibility, and sharing resources with listeners. Make an effort to condense your show notes. Most listeners are only interested in podcast summaries of the episode and links to relevant resources.
Grow Your Audience With Our High-End Podcast Show Notes Service
Improve your on-page podcast SEO and make your show more discoverable while providing value to your audience using Adode Media. We want to give storytellers the tools to develop and share their tales, engage new audiences, and start engaging dialogues. Your show notes should do more than appear in search results; they should also successfully convert search-driven visitors into listeners.
We ensure that the names of your episodes and the synopsis of your show should rapidly capture attention, tantalize what is contained within, and persuade your new audience that the podcast version is worth investing their attention in by promoting the quality of every episode to the target listener.
We ensure that your podcast's primary focus is on delivering informative or entertaining content to the audience you have in mind. The useful show notes that we provide the resources required to direct people to other resources, highlight key points in your story, or provide additional material supporting those points. Every step of the journey is taken care of by our team of writers, equipped with tried and true techniques and systems.
