Why Your Corporation Needs an Internal Podcast for Employee Engagement
About 39.5 million Americans are interested in business podcasts on a casual basis, while another 12.6 million listen to them regularly. Industry experts interested in honing their craft have discovered the widespread appeal of business-to-business podcasts, but this medium also has applications within an organization.
It might be challenging to keep everyone on the same page and informed about what's happening in the organization. With more and more people working from home, fostering a sense of team unity can be challenging. Electronic mail and instant messaging aren't cutting it anymore. For this reason, some businesses have started using podcasts within the company to provide important information and maintain employee interest. They've discovered that podcasts may serve the same purposes as an office in bringing people together and fostering a sense of community.
Podcasts are a fantastic medium for disseminating timely information, imparting knowledge, and maintaining communication between employees and upper management. Compared to sifting through a mountain of emails, they're much more fun to read. As an active and exciting internal company communication, podcasts are an excellent option for companies. Here's some info to help you get started with your business podcast.
Benefits of Internal Podcasts
Among the many options for spreading company news, podcasts rank among the most exciting and practical for staff members. They are effective at preventing employees from merely reading announcements and then forgetting about them. Here are a few of the many ways in which internal podcasts can help boost employee engagement:
Connection-building: Podcasts' ability to bring the CEO and employee closer together is one of its most outstanding features. Podcasts humanize messages that the management wants to convey to the employees. Thus, podcasts add an authentic touch to your messages and foster greater engagement. The leadership team may launch a podcast to keep employees up-to-date on the company's progress, communicate the company's vision, restate critical components of the core mission, outline current plans, and bring everyone in line with the corporate strategy.
Training: Using podcasts to replace traditional training helps maintain familiarity with the subject matter. Employees retain more information after listening to a series of shorter training sessions instead of one long one. In addition to being utilized as a standalone training tool, they can be integrated into preexisting training models to improve the speed and longevity of learning.
Measurable: A podcast's analytics will tell you exactly which episodes are the most downloaded and why. By doing so, you may learn which types of material are most well-received by workers and focus future efforts on producing more of them.
If you still need more details, you can always inquire about the employee's opinions of the podcast. If your messages aren't getting through, you'll better understand why and how to change them.
High engagement: It's natural to want to email your team when you have news to share in a hurry. But inboxes are so stuffed that it's challenging to get anyone to read what you've written, let alone pay attention to it. Another possibility is that you can access a digital bulletin board at work.
The situation is different with podcasts, though. Insights from audience engagement and retention surveys indicate that podcasts are a worthwhile medium. Email reading requires much more effort and time, while podcasts are more engaging and easily accessible. You'll have more success getting employees to listen to you if you use everyday conversational language.
Convenient: Another great thing about podcasts is how convenient they are. Once a podcast has been released, employees can hear it whenever it is convenient. The portability of podcasts makes them ideal for on-the-go listening. That makes them suitable for people with all schedules. Workers may tune in whenever it's convenient for them, whether they're out on a stroll or putting away laundry.
You can reduce screen time by listening to a podcast. When people work remotely, they often rely on their screens for everything from communicating with coworkers to socializing outside of the office. Taking a break from working on a computer will allow people to return to their screens with renewed vigor and productivity.
Effectiveness: Conventional wisdom holds that tone and inflection account for 38% of communication, whereas content accounts for only 7%. Consequently, one's voice is a vital tool for fostering comprehension and establishing a connection. Thus, your employees will be able to retain and act upon the information they hear in podcasts at above-average rates. It is when podcasts are used in conjunction with other learning methods and resources that businesses experience the most significant benefits.
Recognition: Any respectable business's policy is to regularly recognize and reward employees for their efforts. What better approach to give those workers a voice to express their successes and receive recognition for their efforts than through an internal conversation? One of the benefits of this type of podcast is that it can serve as motivation for other groups to accomplish their objectives. Communicating the company's successes to its remote employees is a great way to bring everyone closer together and reinforce the company's ideals.
Communication: The most obvious use for a podcast is to spread company news and information throughout the ranks. A recent survey found that 69% of managers felt unprepared to communicate with their staff. Podcasts provide a novel solution and platform for this problem by facilitating communication between workers at all levels.
You should update all employees with news, information about departments, project lessons learned, and other relevant information. You can also discuss the company's latest developments here. Most workers (74%) say they need to be aware of the latest developments in their organization. Podcasts are a convenient medium for disseminating such data.
Lessons From Leadership: Because of their casual atmosphere, podcasts can also be a terrific way to learn about the values and beliefs that guide an organization by conducting interviews with its top executives. It's unusual for employees at a firm of 50,000 to have extended interactions with the CEO or other company leaders. Also, even at a smaller business, there may only sometimes be enough time for a complete discussion of the company's long-term objectives, even during town hall meetings. McKinsey has learned that people are more committed, engaged, and motivated to advocate for their firm when the organization's purpose is activated and linked with them. Leaders can rally their teams around a single goal by communicating their vision for the company and updating them on progress.
Onboarding: Organizations should provide training materials accessible to approximately 30% of the population who are auditory learners. Employees can go at their own pace while listening to internal podcasts, which offer an aural experience for onboarding modules. The onboarding process of many businesses entails a seemingly endless stream of paperwork and spreadsheets, which can be both daunting and stressful.
This feeling of being thrown into the deep end might be exacerbated when new employees need to meet face-to-face with their management and coworkers. A human-voiced podcast is a great approach to make this process more personable and show new hires that you will support them through what may be a trying time. New hires can benefit from the serialized nature of these podcasts by progressively acquiring the skills they'll need to contribute effectively to the team.
Conclusion
Podcasting has the potential to enhance internal company communications, raise brand awareness, and boost revenue. An engaging podcast can help get the word out about corporate news and make workers feel more invested in the business. In addition to providing a break from staring at a screen, it also offers quantifiable metrics that you can use to ascertain what factors are essential to your staff. Planning and knowing what you want to accomplish with your podcast is crucial to its success. Now that you understand why your corporation needs an internal podcast for employee engagement, take a look at how to start an internal podcast with the help of Adode Media.
Adode Media can help you craft world-class internal podcasts for employee engagement
If you're wondering how to start an internal podcast, Adode Media can help you. Adode Media offers full-service podcast production and administration for internal podcasts. Take advantage of our podcast-launching services, which have helped other clients get more listeners and revenue.
For a fee, we can guarantee that the sound of your podcast will be professional and polished. We can edit and clean up your recordings and add music and effects to improve the sound of your presentation. Leave the nitty-gritty work to us so you can focus on what you do best: making great content.
We're constantly looking for fresh ideas to help us function more effectively. As a result, we examine all components of your podcast to find the areas where we can maximize efficiency. Starting a podcast with the right people on your team can be great fun. Take a look at how we may assist you in making your next internal podcast a reality. With our assistance, you can rest assured that your internal podcasts will consistently deliver more helpful and exciting information to your staff members within the allotted time frame.
